Finally I read a post that actually nails the Facebook Beacon privacy issue.
Yes, FB publishing items in news feeds on an opt-out basis was something to worry about, but few seem interested that the companies they're buying from are sharing their sales data about us with Facebook. This post pretty much confirms that even with the opt-out available, the data has already been sent to FB - they're just suppressing it once they have it.
http://community.ca.com/blogs/securityadvisor/archive/2007/11/29/facebook-s-misrepresentation-of-beacon-s-threat-to-privacy-tracking-users-who-opt-out-or-are-not-logged-in.aspx
So remember, you're opting out of showing your friends what you bought, but FB still knows. I think at this point, I blame the vendors. Facebook just provide the tool of evil.
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