I'm so glad I have little to no interest in using the iPhone I might buy tomorrow for tethering.
The concept of charging a monthly fee for tethering on top of a plan that already offers a hot slice of delicious unlimited internet access is not completely unreasonable, but to price it in such a way that it makes out to be selling the tethered access as an entirely separate hot slice of delicious unlimited internet access is completely unjustifiable. It's the same hot delicious slice!
As plenty have pointed out since O2 announced their price around a week ago, it's not even clear whether they'll be able to tell the data flowing through the tether from the data only flowing to and from the phone. This only clarifies the point - it's the same thing!
Is usage arguably higher when tethering? Perhaps, but it's not as if you're not subject to the same excessive usage policy already in place, and it's not like it's anything more than a 3G speed connection.
I've done the pie analogy a little, but I think the milkshake says it best.
Get your Milkshake - £1
Straw - £1
Nobody's going to buy that straw!
Prediction - In the UK at least, O2 will relent and cut this to a reasonable price, or hopefully realise charging for it is pointless. It looks like AT&T in the US might want even more dollar for this, but they probably won't relent. We'll see.
Friday, June 19, 2009
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